Gamarra-Olortegui, Alexa, Hernández-López, Josehp, Paredes León, Francisco Jesús, Angulo-Contejana, Mercy Evelyn. Using ZMET to explore brand awareness of creative entrepreneurship trade fairs. LACCEI. 2023;1(8). doi:10.18687/LACCEI2023.1.1.1153