1.
Sime-Monzón, Melany, Quispe-Cervantes, Bladimir Raúl, Panez-Bendezu, Miguel Humberto, Vargas-Merino, Jorge Alberto. Digital marketing and consumer behaviour of the Uber brand in Peru. LACCEI. 2024;1(8). doi:10.18687/LACCEI2023.1.1.1117