Chimirri, A.; Sierra, J.; Molina, M.; Gonzáles, J.; Rivera, J.; Reyes, L. G.; Mejía Rivera, K. TikTok As a Driver of Consumer Behavior: Insights into Social Media Strategies and Their Role in Entrepreneurial Innovation. LACCEI 2025, 2 (13). https://doi.org/10.18687/LEIRD2025.1.1.1079.