Velasquez-Cruz, J. C.; La Cunza Claudet, R. D. C.; Paredes-León, F. J. Key Factors of Influencer Marketing in Centennials Users: Relational Analysis With the Purchase Decision in the Peruvian Context. LACCEI 2025, 2 (13). https://doi.org/10.18687/LEIRD2025.1.1.1037.