Carrasco Muñoz, C. R.; Arévalo Rioja, L. E.; Sánchez Tarrillo, H. F.; Sono Tantarico, E.; Sagástegui Cruz, J. O. ANALYSIS OF CONSUMER BEHAVIOR IN E-COMMERCE IN THE RETAIL SECTOR IN LATIN AMERICA 2020-2025. LACCEI 2025, 2 (13). https://doi.org/10.18687/LEIRD2025.1.1.633.