Chávez-Zavaleta, R. et al. 2025. Prescriptive Markov Model for SMEs in Huacho: Strengthening Competitive Advantage Sales management and innovation in the face of Chancay Megaport. LACCEI. 1, 12 (July 2025). DOI:https://doi.org/10.18687/LACCEI2025.1.1.2346.