[1]
Leon Huancahuari, K.M. and Pineda Mendoza, J.I. 2026. Impact of Influencer Marketing on the Purchasing Behavior of Generation Z Youth on TikTok. LACCEI. 1, 14 (July 2026). DOI:https://doi.org/10.18687/LACCEI2026.1.1.2497.