Zegarra Escudero, H. and Constantino Muñoz, A.M. 2024. Transformations in Digital Marketing in Peruvian Companies: An Analysis of the Impact of the COVID-19 Pandemic in 2020. LACCEI. 2, 11 (Dec. 2024). DOI:https://doi.org/10.18687/LEIRD2024.1.1.792.